Schedule Plan

Trip to Richmix

The trip to Richmix in Shoreditch turned out to be quite inspiring when thinking about continuing within the media industry; talks from Corin Hardy and Liz Kessler were very interesting alongside the visual aids of the videos they directed/produced for some very well known artists including Olly Murs ft (RIZZLE KICKS), The Horrors, Britney Spears and The Progidy. Chief Examiner Pete Fraser also gave us an insight into the history of music videos and it's progress from times as early as the artistic videos of Len Lye to 50 cent and the differences in how times have changed regarding the acceptance of sexualised videos and black artisits.

 Here is a slide provided by Pete of which we have used as guidance during the trip to Richmix:

Rich mix2

Audience Positioning

Stuart Hall developed the concept of audience positioning as a result of examining news reports on industrial strikes; He claimed that media representations established a framework for possible responses - this is like setting an agenda for issues to be raised with audiences.

Oppositional Readings: - Audiences reject the way the narrative is constructed, question & challenge the points of view implied.

Negotiated Readings: - Audiences partially accept the way the narrative is constructed but can see both points of view the dominant and oppositional readings.

Aberrant Readings: Is an additional interpretation: where the text is read in a deviant & largely unanticipated manner, the preferred reading not being recognised at all.