When thinking about the branding of Bacci + Filter as real media artists, we looked for inspiration in the form of the solo artist Example; we particularly liked his quirky, creative and highly edited music videos, his common ground with young people in Britain and his general take and development on his genre. As we feel that the genre linked with artists such as Example comes across as the type of genre suited to our own song choice, we are planning to conform to certain aspects of other real media texts like Example, whereby we will create an upbeat, creative video, magazine advert and digipak that will attract a similar type of audience. As a joint decision, we also agreed that as an opposition, we wanted our brand to represent our band as a dominating female group - who could also be just as, if not more, quirky and creative; also dressing in hoodies and jeans, as other popular artists like Example.
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