Colouring
I used quite a darkened, de-saturated colour scheme across each side of my digipak, I did this as I found the effect to be an edgy, creative colour selection for the photos included in the digipak - whilst also being linked to some of the main colour schemes within our main product that are also quite de-saturated. I also found that this sort of creative editing reflected the many british youths in society today and therefore helped target our desired audience.
Text
I used the 'fixedsys' font type as I found it to be a very quirky and different style for the text to go on our digipak; the font type also reminded me of old video games, which then inspired me to use it throughout the cover of both my digipak and my magazine cover as it links in with the vintage style of colouring and theme within our main product. As the font reminded me of video-gaming it seemed to fit perfectly with the rest of our anciliary tasks and music video as it represented youth culture.
Signs and signifiers/symbols
The images used in our digipak were chosen - partly because a few of the stills were taken from our main product - as they represent individuality and british youth culture. The cigarette shot wasn't chosen to promote smoking or any other uses of narcotics but to plainly portray parts of average life for young people today.
