Audience Positioning

Stuart Hall developed the concept of audience positioning as a result of examining news reports on industrial strikes; He claimed that media representations established a framework for possible responses - this is like setting an agenda for issues to be raised with audiences.

Oppositional Readings: - Audiences reject the way the narrative is constructed, question & challenge the points of view implied.

Negotiated Readings: - Audiences partially accept the way the narrative is constructed but can see both points of view the dominant and oppositional readings.

Aberrant Readings: Is an additional interpretation: where the text is read in a deviant & largely unanticipated manner, the preferred reading not being recognised at all.

Voyeurism

Voyeurism

Definition - When there is an element within the video of the character watching themselves.

This is a very common element found within a wide variety of music videos over the years, a prime example being found within the most recent video uploaded by the Bombay Bicycle Club. Myself and Mollie particularly like this technique and plan to include a television in our music video with footage of ourselves placed within.