Shot for shot analysis

Use of real media texts

Bacci + Filter

Lana Del Rey

As a continuing theme throughout our music video we used the strobe/flicker effect - along with about 5 other effect types - to create a vintage effect on various different shots filmed for our main product; we found this theme to be particularly quirky and perfectly fitting for our genre. Another artist who encorporated this effect within their music video is Lana Del Rey, who used original vintage footage continuously throughout her 'Video Games' video - once again this specific theme created an endearing effect for her video and targeted a creative audience.

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Many times over the years a brick wall background has been used within music videos, we found that this type convention fit well for our video and its genre; the use of a brick wall represents youth culture and has done for a very long time featuring in other videos such as Jayz's '99 Problems' and Azelia Banks' '212'. Both of these examples portray the life of young people in the world - this sense of mutuality between Britain (in our video) and other countries around the earth like America (Jayz's video) helped in promoting the creative link between youths across other nationalities, therefore spreading our target audience further across the border.

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Contiuously over our period of filming time we focused our use on the HD camera provided and attatched the tripod ourselves or a spinning chair to create the snorricam effect we particularly wanted to be included in our main product; as the HD camera had a flexible screen it allowed us to see ourselves as we filmed on snorricam and to ensure the positioning of the shot was perfect. We also found that the HD camera had a brilliant natural sharpness which therefore meant certain close-up shots were astoundingly focused whilst the background was effectively blurry - this type of filming can be seen in many other independent and creative music videos which reflect the imaginative and quirky side of young people in society.