Evaluation - Question 2

How effective is the combination of your main product and ancillary tasks?

As a joint decision, myself and Mollie decided to incorporate the lyrics of our main product into our band name; our genre and style is quite quirky and alternative so the name "Bacci and Filter" seemed to fit perfectly along with showing a link to the main product in mind. Furthermore, our use of 'bacci' and 'filter' in the form of a cigarette was placed directly within certain shots in our music video - we filmed footage of a burning down cigarette and a sparking lighter whilst also using it within the digipak created in our ancillary tasks to make a more effective link and stamp on our branding and main product.

Whilst also wanting our main product and anciliary tasks to promote individuality and to steer away from male dominance or female sexualisation, we encorporated elements of youth culture into our video, digipak and magazine advert; many other female artists have themselves in the central focus of their digipak and magazine advert - such as Beyonce - however we decided to highlight the youthfullness and alternative genre of our main product and branding by using a cigarette and lighter on the front of our two anciliary tasks. The editing and objects used within the photos on both the digipak and magazine advert represent the british youth culture of today, whereby fun and individuality is a big part of a young person's life - in correlation with our main product, this attracts a certain target audience and makes our branding stand out from other real media products that focus on the sexuality of their artists.