Evaluation - Question 3

What have you learned from your audience feedback?

Research and Planning

Throughout the research and planning stages of making our main product, Mollie and myself continued to scan through all different types of music videos and ideas on YouTube, Vevo and music channels. We also looked at other artists digipaks, websites and magazine adverts to get a sense of how we felt our main product and anciliary tasks should be.





Myself and Mollie were constantly in contact using all different types of communication to discuss what our plans for filming
and editing would be and what ideas we could
develop for our music video. Through the technoglogy of texting, BlackBerry messenger and Twitter, we were continuously aware of filming days and eachother's opinions and ideas.

Construction

In the beginning stages of our video construction, natural lighting and basic filming techniques were used as we wanted to focus most of our talent with technology in the editing stages of our video. We didn't want to include any performance elements within our video as we felt the genre and concept of our video should contain more quirky and alternative clips, we used Final Cut Pro and iMovie to transform our basic shots into works of art using all kinds of tutorials and techniques within the effects and colouring sections in our two main editing programs.

A particular shot type myself and Mollie liked was the Snorricam idea, we developed this idea in different ways throughout our filming days, as we used it for a split screen POV shot to make the concept of the technique even more effective.

Another way in which we had the ability to encorporate the Snorricam style within our music video was by creating our very own Spinning-Snorri, whereby we used spinning desk chairs to attatch the tripod on and spin whilst recording to create our desired effect.

Throughout our editing stages we consistently used the same vintage effect techniques on Final Cut with a range of footage taken for our video - by doing this we we able to ensure continuity was large part of our product and the video was able to look as professional as possible.

As we felt as though our skills with technology and editing could be further developed from AS to A2, we spent a lot of time on perfecting and creating brilliant, advanced shots in Final Cut. As we had only briefly used this program in our AS production, we felt that as a smaller group we could work simultaneously to produce professional effects for our music video in order to fit our genre and aspirations. We particularly liked an opening shot in Jay-z & Kanye's latest video: